Are You Stuck Trying to Bring Your Interior Design Vision to Life? You Might Be One of These 5 DIY Personas
Every Chicago homeowner or renter reaches a point where "just winging it" stops working. You have the ideas and the drive, but somewhere between the showroom and your front door, the vision gets blurry.
At ByMCK, we’ve noticed that most do-it-yourself design projects fall into one of five specific categories. Identifying which one you are is the first step toward a home that actually feels like you.
1. The Pinterest Hoarder
You have 5,000 saved pins, three secret mood boards, and a Home folder on Instagram that’s bursting at the seams. In other words, you’re drowning in options and need an expert to help you narrow all the vibes down to one executable aesthetic.
2. The Visionary with Cold Feet
You know exactly which sofa you want. You’ve picked the rug. You’ve even hovered your mouse over the "Buy Now" button for a week. But then the what-ifs kick in. What if the scale is off? What if the fabric clashes? You don’t need someone to choose for you; you just need a professional stamp of approval to gain the confidence to commit.
3. The Blank Slater
You’re staring at a beautiful, empty brownstone or a crisp new condo or apartment and feeling… nothing. The infinite possibilities have led to total paralysis. You want to do the shopping yourself, but you aren’t sure where the starting line is or how to build a look that doesn't feel like a carbon copy of a furniture catalog.
4. The Spatial Struggler
You have beautiful pieces, but the room still feels off. Maybe the flow is awkward, or the scale of your favorite chair makes the window look tiny. You know what you like, but you can’t figure out how to arrange the pieces so the room breathes, flows, and feels intentional rather than cluttered.
5. The Style-Challenger
You’re the bold-curious type. You want to mix that ultra-modern Italian coffee table with your grandmother’s vintage Persian rug, but you don’t know how to create the tension that makes them work together. You’re trying to balance a modern lifestyle with a vintage soul, and the math just isn't math-ing (yet).
Get Coaching So You Can Stop Guessing
If you recognize yourself in any of these types, our Design Coaching service was built specifically to provide the roadmap you need to lead your own project – with our professional eye in tow to unlock the final vision.
We provide the high-level concept and a custom mood board with stylistic direction so you can do the shopping at your own pace. It’s the ultimate shortcut to a home that looks like a designer did it, without the full-service price tag.
We'd love to help create a space just for you. Schedule your discovery call and let's design together.




